“The positive effects of the new umbrella brand can be felt
throughout the economy. We are presenting South Tyrol as a whole while utilizing existing synergies. The project is already paying off for us today.”

Dr. Werner Frick, regional councilman for the skilled trades, commerce, industry, the budget and finances in the South Tyrol Assembly


Awards: iF Award, ReBrand Merit, nominee for the Design Award of the Federal Republic of Germany, Best Exhibitor ITB 2006.