eBay was founded in California in 1995 as a marketplace for trading collectors’ items and quickly grew into one of the world’s most frequented marketplaces for the sale of goods in general. The German website was launched in 1999.

Several years ago eBay Deutschland began using catchy songs which were unique in the advertising arena. In 2007 the company asked MetaDesign to develop consistent sound branding that would not only maintain this high level of quality, but also increase its range of usability through heightened brand recognition and musical adaptability.

The new acoustic logo and the brand song “You’ll be mine” transform the distinctive “eBay feeling” into an auditory experience.

The new brand sound can be adapted to the needs of various countries and campaigns, allowing the eBay brand to be infused with more emotion by using different types of music.

Awards: The 2008 International Business Awards/Stevie Awards (finalist)