Dr. Alexander Haldemann

“Brands are a powerful instrument of corporate management. Customers, employees, investors and other stakeholders recognise them as a visible sign of a company’s strategic goals.”

Alexander studied economics at the University St. Gallen and attained his doctorate at the University of Zurich's Institute of Marketing. He has worked for First Asia Publishing in Singapore and for several communication agencies in Zurich, Lugano, and Milan.

Alexander consults our clients in strategic branding and communication issues. He lectures at the Universities of St. Gallen and Salzburg and speaks German, Italian, and English.