14 April 2010
Federal Press Office chooses MetaDesign

The press and information office of the federal government of Germany has selected MetaDesign to handle its communication. The branding experts will support the federal agency in developing communication strategies, planning and designing communication campaigns, and maintaining and developing the federal government’s corporate design.

A formal invitation to tender was issued across Europe, and the communication strategy and fictitious work samples MetaDesign developed won the selection committee’s favor.

MetaDesign and the federal government are no strangers to each other. Since 1996, the agency has been guiding the development and implementation process of the federal government’s corporate design.

Bruno Schmidt, partner at MetaDesign in Zurich, is delighted at the partnership: “In times of increasingly complex political situations, the challenge lies in communicating the key issues of government policy to as broad an audience as possible while making political processes transparent. Reaching people through communication requires a holistic approach, which makes the decision for us as corporate identity and branding specialists only logical.”